The 2010 founding of Vaquero Strategy was predicated on the founder's experience and vision.  As a luxury hospitality insider, his goal was threefold:  to continue cultivating proprietary and insight into the ever-changing desires of the hospitality industry consumer, to create visionary products which convert the consumer's dream into reality, and to deliver consistent quality which exceeds even the consumers expectations.

Since inception, Vaquero's tailored offerings have included both strategic and operational location design and development, as well as branding and marketing services to the various subsectors of the hospitality industry.

In an effort to accommodate the market's evolving needs, Vaquero launched highly successful franchise development and energy consultation business units in 2016.